Navigating New Storms: Can Lakshadweep weather the tourism wave?
Bindu Menon
January 26, 2024
In the last week, we have witnessed a high influx of repeated visuals of the blue waters and calm beaches of the Lakshadweep islands online, with celebrity media rushing to plug into the stressed Maldives-India relations and subsequent efforts to position Lakshadweep on the tourism map. Travel companies such as Ease My Trip and Make My Trip have joined the Maldives boycott campaign, raising the decibel level significantly. #BoycottMaldives and #MaldivesOut were quickly positioned alongside #Lakshadweeptourism on X (formerly Twitter).
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